Big Fish Casino created a new feature for it's mobile platform. This leaderboard feature will provide new content for users and add a competitive aspect to the game. This is a long running casino game which user are very familiar with. A new feature is a way for the platform to increase revenue from elder players.
The challenge was to provide a way for players to become more engaged and connect with other players in the game.
The goal was to increase spending from elder players.
During my research, I sought out designs that aligned with what we were creating. Many leaderboards have a ranking system and give the players all the necessary information that applies like results, tracking, and prizes. Also, having players able to identify where they are placed in the list was important.
The leaderboard was a new feature for players, so we had to figure out how to implement it into the core gameplay. I put together a user flow to show the steps players will take throughout the tournament. This included how the feature would work with the existing mechanics.
After doing some research on the layout of the leaderboard, I started the design. I wanted to make sure that all the important information was present including the rank, profile placements, and coins earned. I also introduced a new mechanic into the game that was to automatically move players rank in real time on the leaderboard. I thought this would add some excitement to the game and keep players engaged.
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The leaderboard mission was a completely new feature for our players. Having a FTUE was crucial to the new experience. We wanted our players to understand how this new mission worked and how to rank quickly in the tournament. Using tooltips while darkening the screen to draw the players eyes to a particular section keeps players focused and keeps the player from searching around the screen to understand what's happening. The wireframes was used to show step-by-step what players will see during the tutorial.
